Open up your wallet, pull out a dollar bill, look at it closely, and things get weird. So weird that last week both supermodel Gisele Bündchen and Chinese Bank official Xu Jian became the strangest of bedfellows. I would wager that the two have never before been mentioned in the same breath. However, as the value of U.S. currency hits record lows around the world, they both threatened to dump the dollar. Today, whether you are a made-up mannequin or a bumbling bureaucrat, American cash in your pocket is a problem.
Bündchen, a Brazilian bombshell, works all over the globe, flaunting her scantily clad curves for companies like Dolce & Gabbana and Christian Dior. She is reportedly worth hundreds of millions of dollars, the richest supermodel on the face of the planet. Only, as Bloomberg reported last week, Bündchen — like many major hedge funds — has decided to be paid for a recent American shampoo deal in Euros rather than dollars. Her manager (who is also her twin sister) said in September that “we don’t know what will happen to the dollar.” Last week she denied ever saying it, perhaps trying to save face in front of the American public. But can anyone blame her?
Switch gears to Jian, the Chinese central banker. Last Wednesday he said the dollar is “losing its status as the world currency . . . We will favor stronger currencies over weaker ones and will readjust accordingly.” China, second only to Japan in terms of U.S. currency reserves, holds $400 billion in U.S. dollars, the U.S. Treasury says. And should China “readjust,” that is, decide the dollar is a weak investment and sell off their chunk of change, there could be hell to pay.
Even Alan Greenspan, former chair of the Federal Reserve, recently told “60 Minutes” that it didn’t matter how he was paid because he would immediately diversify.
When the dollar drops abroad, inflation rises at home. Current Fed chair Ben Bernanke said as much last Thursday. Why is this all happening?
Economists agree there’s nothing radical or controversial here: For far too long, the U.S. has been living beyond its means. And there’s no quick fix. The bankers who botched the housing market are going to have to pay. But for the rest of us, our hard-earned cash is worth less and less. Maybe we should all pull a Gisele and demand to be paid in Euros.
A protectionist wind is stirring America.

